The world of college sports is undergoing a seismic shift with the introduction of NIL (Name, Image, Likeness) deals. This new era allows student-athletes to monetize their personal brand, opening doors to endorsements and financial opportunities previously unavailable. In this show, David and Brad try to tackle the complexities and implications of this game-changing development.
They will explain how NIL works in college athletics, as well as discuss some broader issues like the potential concentration of talent in larger markets, the need for regulatory measures like salary caps, and the importance of financial literacy for athletes. With high-profile examples and personal insights, this episode offers a deep dive into how NIL is changing the landscape of college athletics.