In today’s rapidly evolving media landscape, the way we consume news is undergoing a significant transformation. Gone are the days when traditional media outlets like CNN and Fox News were the primary sources of information. Now, social media influencers are stepping into the spotlight, reshaping how we receive and perceive news. In this episode, David and Brad discuss this fascinating shift, exploring the implications for society and the media industry.
Drawing on recent findings from Pew Research, they reflect on the growing trend of Americans turning to social media influencers for news, particularly among younger generations. With 20% of adults and a staggering 37% of those under 30 getting their news from these influencers, the question arises: What does this mean for traditional media? Is this shift a reflection of a growing distrust in legacy news outlets, or is it simply a natural progression in the digital age?
Join us as we tackle these questions head-on, examining the democratization of information and its potential impact on society.